Finally, it
is important to not just offer gift certificates to your customers, you have to
find creative ways to use and promote it to either retain current customers or
acquire new ones. An electronic gift cards program can be a great tool for your
customer service. Use them strategically to compensate unsatisfied customers
who are complaining about your products or services. It's important to not only
keep them as a satisfied customer but even more important to prevent them from
spreading their negative feedback of your store all over the web.
An
electronic gift certificate can also be a great promotional tool. Spread the
word about your online store throughout the web by creating contests and
rewarding the winner with a specified dollar amount to spend on your products.
The great thing about this tactic is that not only will this winner be exposed
to your products, but all the other participants who were unfamiliar with your
business now have a good idea of what you have to offer. The best part of
holding contests is your ability to capture the contact information of all of
the participants. You can then further build a relationship with them and turn
them into potential customers. Another cool tip is to use it as a reward or
thank you for customers actively promoting your site to their friends and
family members. All of that free advertisement is well worth the price of the
card.
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