Mobile gift
cards are the next step in shopping for Americans. Already a growing number of
businesses offer shoppers the opportunity to purchase mobile gift cards, which
greatly simplifies the transaction and eliminates postage, shipping/handling
fees, and time delays associated with traditional cards.
Developing
a strategy for mobile gift cards does not have to involve expensive equipment
or complex application development. The technology can be simple, and the more
straightforward and convenient for the average mobile user, the more popular it
will be.
One way to
reach out to consumers with mobile gift cards is by having a website customized
for mobile. Not every cell phone user is a smartphone owner-only about a
quarter-but those who do use their smartphones use them a lot. If they can
access an easy-to-navigate mobile site that allows them to purchase a gift card
and have it directly sent to a friend's cell phone number, they are far more
likely to shop with you than your competitor.
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