Gift cards
increase the customer base of a business. When a card is purchased, it is
usually purchased for that purpose: to be given as a gift. Logically, someone
who enjoys being a customer of a particular business, who wants to share it
with a friend, relative, family member, or coworker could purchase one as a
means of recommending that person to the business. Think of the reasons that
you, the reader, have purchased them for people in the past. Maybe you know
that your dad loves action movies, but you aren't sure exactly which ones he
has seen, and you don't want to call and ask because then he might get tipped
off about your gift. Perfect! Buy a gift card, and let him choose exactly what
he wants. Everyone reading this article has most likely participated in a
similar scenario. It are these two main points thats make this method of
marketing an essential tool for expanding revenues and increase the customer
base of any business.
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