But even
for non-smartphone-owning customers, mobile gift cards can be a huge draw. When
a customer purchases one from a business, whether online or in person, he or
she can be given the option of having the gift card sent as a text to a
recipient's cell phone. The gift card contains a code, and can be used exactly
the same way a physical gift card is used, with purchases deducted from the
amount and unused balances saved automatically.
When
considering whether or not mobile gift cards are right for your business, ask
yourself: What are the biggest reasons people choose not to purchase these
cards?
Shoppers do
not always know what stores are local for a long-distance friend or relative.
People don't want to guess and hope that a certain retail or dining
establishment is in the recipient's neighborhood. Customized mobile sites and
location-based applications tell shoppers right away what shops are convenient
to the recipient. Have store-locating information prominent on your mobile
website.
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