An
electronic gift card is becoming a much accepted and quite popular gift in the
modern, hectic and crazy world that we live in. Gone are the days when gift
cards and gift certificates were thought of as impersonal and unimaginative.
More and more people are opting to give them as gifts based on sheer
convenience and knowing that they can't go wrong with a gift like that. The
recipient can put it to good use by buying whatever it is they like.
With the
online gift market increasing at such a rapid rate over the past few years,
having an electronic gift cards program is becoming an essential part of all
ecommerce businesses. Selling gift cards is no longer a feature offered
exclusively by big name online retailers. In fact small online businesses need
to provide it just to stay competitive with each other. It is a great way to
boost sales revenue both during key holiday seasons and regularly throughout
the year.
There are
several advantages of providing your customers with a gift cards program. Most
importantly it is one more channel for you to generate a sale which then leads
to more purchases and more revenue for you. There is no inventory so there are
less returns. From a customer's perspective, you are providing them with more
convenience and choice. Your traffic will increase, because both the sender and
recipient must visit your site, and a recipient who has never visited your site
before is considered a free customer acquisition. Lastly, any unredeemed
credits turn into bonus profits.
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